Know What Your Next Rupee of Ad Spend Actually Returns.
Average ROAS says 2.1x. The next ₹50L you spend returns 0.3x. BaselineMix is Marketing Mix Modeling and attribution, built for growth teams in India, that tells you which of those two numbers to act on.
It measures what each channel actually caused.
A data analysis method that shows how each marketing channel contributes to revenue and growth, across TV, paid search, social, display, and every other channel.
Unlike last-click attribution, MMM uses historical spend and revenue data to find the point where each channel's next rupee stops returning as much as the last one.
BaselineMix evaluates channel performance, seasonality, diminishing returns, and external market influences from your own spend and revenue history.
Marketing budgets deserve better evidence than platform dashboards give them.
BaselineMix exists because platform-reported ROAS, last-click attribution, and single-point estimates routinely disagree with each other, and growth teams are left guessing which number to trust when they plan next quarter's budget.
We build Marketing Mix Modeling and multi-touch attribution for D2C, SaaS, Retail, and Enterprise teams who need to know what a channel actually caused.
Four kinds of budgets, one measurement problem
Retargeting looks efficient until you measure what it would have sold anyway.
A 60 to 90-day sales cycle breaks last-touch attribution before the deal even closes.
Most of your revenue happens in a store your pixel has never seen.
Board-level budget calls need a number finance can defend in the next review.
Product detail, client outcomes, research and answers.
Each one lives on its own page.
Ready to see where your own spend stops paying off?
Thirty minutes with the modeling team on your spend and revenue history, or a worked example if you'd rather not share yet. You'll leave knowing which channel stops paying off first, and roughly where.